Bottom Line Data Co.
OVERVIEW
Bottom Line Data Co. is a modern data and analytics consultancy specializing in leadership, process improvement, and AI-driven insights.
The founder envisioned a brand that feels pragmatic and intelligent with just the right hint of playfulness. I was brought in to shape a visual identity that balances credibility with curiosity.
The result: a clean, contemporary brand that makes data feel dynamic and human.
Bottom Line Data Co.
2024
Logo, Branding & Website
Product Designer
The company aims to help traditional businesses with modern technology and he wanted the logo to show that clearly.
CHALLENGE
Interestingly enough, finding the right shade of lime green.
Striking the right balance between traditional and modern design was key. The brand needed to stay rooted in contemporary aesthetics while still resonating with older clients and more traditional businesses.
Here are some of the initial logo options.
These concepts primarily centered around themes of growth and technology. While they were well received, they didn’t quite capture the full personality of the brand.
The final logo stayed true to the company’s data-driven foundation while bringing in a modern, playful edge.
You can find these designs below.
DESIGNING
The Founder Website
The founder's main goal was to establish domain authority, which meant creating a personal website that showcased his work. We focused on designing a clean, uncluttered layout to ensure the content was clear, concise, and easy to navigate.
MY ROLE
Product Designer
I designed the logo and brand identity for Bottom Line Data Co. As a young company, it was important to establish a polished, professional presence that felt cohesive and complete from the start.
Main Responsibilities:
Logo Design
Stationery Design (Letterheads, Notebook, Business Cards)
Visual Elements for Social Media
Website Design