Coated
OVERVIEW
From a mother-daughter duo to a dedicated team of ten, Coated has grown into a brand known for crafting healthy, indulgent snacks. To match their position in the premium sweets space, they needed a brand identity that reflected the luxurious nature of their products while staying true to their wellness-first philosophy.
Coated
2025
Logo, Branding & Packaging
Graphic Designer
These were the colors the founders were set on from the start - marking the beginning of our journey to design a logo that brought them to life.
THE LOGO
Create a balance of luxury & wellness.
The goal was to evoke a sense of luxury that would be synonymous with these premium products, all carefully sourced from India. I also aimed to subtly incorporate the story of the mother-daughter duo into the logo, reflecting the heart and foundation of the brand.
A Natural, Luxurious Identity Rooted in Growth
The logo embraces a natural theme with two leaves - one supporting the other, symbolizing the mother-daughter duo at the heart of the brand.
The rich yellow-gold color adds a sense of luxury, while the larger leaf supports the smaller, reflecting their nurturing relationship. The branches extending outward represent both the organic nature of the products and the growth of their partnership, making the logo a true reflection of Coated’s journey and values.
MY ROLE
Graphic Designer
I designed the logo and brand identity for Coated. I wanted to help the client bring their story forward, while creating a brand identity that connects with their customers.
Main Responsibilities:
Logo Design
Packaging Design