Flockwork Brand Design
OVERVIEW
Flockwork is a vibrant co-working space in New Delhi, India. It elevates the work experience of freelance workers, helping them build their own community.
Flockwork
2019
Logo, Stationary
Graphic Designer
CHALLENGE
To create a fun and vibrant identity for the brand.
The goal was to craft an identity that not only stood out but also radiated excitement and captivated the audience.
SOLUTION
The Design
The brand name is a combination of the words ‘Flock’ and ‘Clockwork’. I used the color ‘blue’ because it signifies trust, calmness and inspiration and these are all qualities that should be associated with a workplace.
DESIGNING
The Communication
The communication focused on highlighting how Flockwork addresses the needs of freelance workers. Each solution would be represented through a fun icon and a different colour.
Flockwork
Coffee
Networking
Round-The-Clock
Thinking & Creativity
This is an example of the communication we envisioned for Flockwork.
MY ROLE
Graphic Designer
I designed the logo and brand identity for Flockwork. The company wanted to appeal to a younger audience by seeming 'modern', 'fun' and 'creative'.
Main Responsibilities:
1. Logo Design
2. Stationery Design (Letterheads, Notebook, Business Cards)
3. Visual Identity for Social Media