Hubhopper Studio Redesign
OVERVIEW
Hubhopper Studio is a SaaS platform that provides podcast hosting and distributing services. I redesigned the experience and interface for the products, working closely with the development team in the process.
Hubhopper
2019 - 2021
Web
UI/UX Designer
In addition, they provided free podcast hosting and distribution to global platforms.
CHALLENGE
Increasing the percentage of visitors creating a podcast with Hubhopper.
Hubhopper was the only Indian podcasting platform on the market, but there was a need to drive more users to the platforms. The podcasting industry in India was still nascent at the time.
SOLUTION
Simplifying the podcasting experience to improve conversion.
I led the redesign to simplify the overall podcasting experience, getting users to the end point quicker. I also realised the need for a unique offering made by Hubhopper - distributing to the Indian audio streaming platforms, so that Indian podcasters could reach bigger audiences within India through commonly used streaming apps.
IMPACT
43%↑
19%↑
53%↓
Uploading cover art is a time consuming step. Having it as the first step was a point of friction. It stopped most first time podcasters from moving forward.
There was no indication of fields that were required to be filled.
I added the 'Design with Canva' button to simplify creation and providing a default thumbnail. I also shifted this step further down in the flow.
The text fields that were filled out would be validated with a green check mark.
Auto-filled data in some fields to reduce pauses. Users could come back and change this information later.
Tracking the process of creation in the sidebar.
Support feature to answer any queries in real-time.
Distribution was primarily done to global streaming platforms. A large chunk of the Indian audience was using other local streaming platforms.
All platforms came preselected, so users could deselect it based on their preference.
Indian audio streaming platforms were introduced for 'One-Click Distribution', with platforms that were used widely in India.
MY ROLE
As the UX designer in the company, I led the redesign project. During this process I worked closely with the Head of Design, Data Analysts and the Engineering Team.
Main Responsibilities:
1. User Research (Feedback, Data Analysis, Competitor Analysis)
2. Planning (Prioritising Features, Sprint Cycles)
3. Design (Wireframes, Prototypes, Iterations, Testing)