Mario Save the Date
OVERVIEW
This animated video aims to tell the story of the couple through a game they grew up playing together. The aim was to create an invite that was personal, yet fun.
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2017
Animation
Animation, Concept
THE IDEA
Repackaging a popular video game with a personal touch.
After brainstorming with the client, we realised that adding parts of their childhood to take the viewers through their love story would be a good way to add a more personal touch to the video. The video tries to tell the story of the couple.
THE VIDEO
The year 1988, when they both were born, marking the beginning of a new story.
The blue outfits represent their school uniform, where they first met and became friends. The (!) shows his interest.
The brain instead of the mushroom signifies growing up together.
...and then, graduating.
He finally confessed his feelings for her...
..but she didn't feel the same way. He follows her, but just like the game, he is unable to go beyond the screen so he has to move forward.
He finds her again in the next phase of his life. The chase begins as Princess Peach runs from Mario. I try to poke fun at the situation by using "LOL".
