Toshiba Payback Calculator Logo
OVERVIEW
The Toshiba Payback Calculator is a tool that helps users calculate the amount of money they can save by switching from their current air conditioner to Toshiba Air Conditioners.
Toshiba
2018
Logo Design
Graphic Designer
OBJECTIVE
Designing a Logo
The product's main objective was to calculate the money saved by switching to Toshiba. Through the logo, we wanted to depict things like "saving money" and "getting money back into your account".
LOGO OPTIONS
This logo is a play on a debit card. The lines, combined with the back arrow depict speed to represent quick savings.
The arrow going around the logo shows return, coming back to point at the rupee sign, depicting monetary returns.
SOLUTION
The Design
After experimenting with variations of the letter P, the final logo was:
The wallet in the logo represents savings, while being in the form of a P. The back arrow denotes people getting money back into their wallet i.e. saving money.
