User Research, UX Design, Prototyping, Landing Page Redesign

Hubhopper Landing Page

OVERVIEW

While trying to increase the number of trials led the redesign of the landing page, targeting first-time visitors. We wanted it to be visually engaging, informative, and optimised for conversion without overwhelming new users.

Company

Hubhopper

Timeframe

2025

Platform

Web, Mobile

Role

UX Lead + PM

IMPACT

An increase in the CTR by 15%

The changes in the landing page focused on providing value to the user and ensuring that all communication was user-centric, highlighting benefits of the product from the user's point of view. The CTR increased from 37% to 52%.

CHALLENGE

To overhaul the website to represent the brand while increasing the signups & payments.

The original landing page struggled to communicate Hubhopper's evolving value in a competitive market. New visitors needed an entry point that didn't just host their podcast but promised growth.

My challenge was to transform this critical first touchpoint into a clear, high-intent experience that addressed podcasters' pain points early on in their journey.

SOLUTION

Providing the user with value based on their actual requirements.

I restructured the layout to move Hubhopper from a 'podcast host' to a platform that helps you 'grow your podcast'. By focusing on high-value points like 'Audio & Video Podcasting' and '15+ Platforms", we aligned the page with the changing needs of podcasters.

I broke the page down into a hierarchy that highlighted these unique features. This realignment of the product’s core value proposition successfully increased the CTR to 52%, representing a significant increase in user interest and intent.

THE PROCESS

Understanding what wasn't serving the user

I used insights from user interviews and surveys to identify which features mattered most to creators today. The data revealed a critical behavioural insight: Over 75% of our users didn’t scroll past the top 25% of the screen. Because of this, we moved the most compelling features, such as distribution, video podcasting and unlimited podcasts, into the hero and top fold of the page.

This ensured that the most valuable information was captured within the initial scroll window, directly

contributing to the 15% lift in CTR.

Before

After

DETAILED ANALYSIS

COMPETITOR ANALYSIS

I started off by assessing the competitive landscape.

Analysing competitor landing pages helped me understand how podcast creation was being framed, what expectations were being set, and what features other players in the industry were focusing on.

The analysis focused on:

Primary value proposition
Audience targeted
Complexity of language used
Feature framing

PRIMARY RESEARCH

I began a quick survey two months before the landing page overhaul to ask users what mattered to them.

It helped me understand the users and their needs better. The data was from approximately 1000 users.

Based on the data, users were using podcasting to 'Boost their Business'. They wanted a platform that was easy-to-use, had no limits to creation/reach and promoted growth and distribution.